MARKETING PLANNING -- With over 30 years of integrated marketing and advertising management experience, we have developed, reviewed and enhanced hundreds of successful marketing plans for products, services and companies ranging from large packaged goods brands and telecommunications services to small, high-tech start-ups and large high-tech resellers. In limited budget situations, we can help you decide what has to be done, what needs to be done first and what can wait.

STRATEGY DEVELOPMENT -- Known for our ability to quickly develop effective strategies, we can also be invaluable in insuring that all strategies developed work in concert to achieve the marketing objectives. An important aspect of this process is to insure all strategies are integrated and consistently supportive from one medium to the next for maximum synergy.

CREATIVE MARKETING DEVELOPMENT -- We specialize in developing creative materials, campaigns and programs that stimulate the desired target audience reaction in a measurable way. We often integrate advertising, sales promotion, direct marketing and public relations into a cohesive program that will maximize the business gain. We also create and implement single-minded advertising campaigns, sales promotions and direct mail programs.

With a strategic alliance network of some of the best creative minds in the business guided by Mouncey Ferguson, Mouncey & Company delivers effective creative solutions. We have consistently delivered superior branding with higher sales velocities and stronger market share. Our awards are outlined in the footnote at the bottom of this page.

MARKET RESEARCH -- Mouncey has designed, placed and/or analyzed over $2.7 million in market research. In both quantitative and qualitative research, we know how to design the research to get the information needed, and how to make sense of the information that comes back to guide future marketing strategies and activities. In lower budget situations, we know some ways of obtaining the necessary feedback at a fraction of normal research costs.

ANALYSIS - If you will give us access to your data, we will help you to make sense of it. We understand the value of marketing intelligence to guide all marketing strategies and major decisions. We examine overall trends, as well as the nuances of details to ensure that no relevant facts or findings go unnoticed. Our ability to sift through market research for meaningful information, trends and strategic areas of opportunity is legendary.

Footnote: About our awards--Mouncey fully recognizes that creative awards mean nothing unless they are accompanied by the desired business gains. Awards exist to stroke creative egos, and to encourage originality. They don't always have much to do with business success. Never-the-less, we have won Emmies, Tellys, Addies, a Special Addy, several NY Art Directors awards, and a slew of awards from trade associations (e.g. Direct Marketing Association (MAXI), the American Banking Association, the National Society of Healthcare Marketing & Public Relations, and the American Hospital Association, etc.). Our creative strategic alliance partners could add over a hundred more, including Clio's, One Show's and Effie's, but who cares?

© Mouncey Ferguson, 2006. All Rights Reserved.